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Category: Digital Marketing

target audience
Digital Marketing / Digital Marketing Strategy

4 Effective Ways to Reach Your Target Audience

Digital marketing has changed where and how we do business with customers.  Marketing has shifted from billboards, TV commercials, and print ads to the internet as consumers and businesses have …

ideal customer
Digital Marketing / Digital Marketing Strategy

Getting Started: Defining Your Ideal Customer

When looking for the highest level of profitability and largest margins, knowing who your ideal customer is will greatly benefit you. Knowing your ideal customer allows you to focus your …

Digital Marketing

The Digital Marketing Statistics You Need to Know (Infographic)

The world has gone digital. Technology has become intertwined into our daily lives with mostly everyone having at least one device with them at all times.  Knowing that the world …

digital marketing budget
Digital Marketing

How to Plan Your 2018 Marketing Budget

The New Year is filled with motivation and optimism. Businesses set their goals for the coming year and plan how to reach them. Marketing is often, or at least should …

blogging basics
Blogging / Digital Marketing

Blogging Basics: What to Know Before You Start

Blogging may be the cure for what ails your business. More than 60% of companies say that generating website traffic and business leads is one of their top marketing challenges. …

digital marketing channels
Digital Marketing

3 Essential Digital Marketing Channels

Investing in digital marketing for the first time is like buying your first home. You will squander your investment if you don’t know what you’re looking for because everything looks …

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